Question: I can’t get my company emails opened and read. It is so frustrating! Any advice “MJ The Terrible”? Bethany Andrews Andover, Maryland
Answer: Great question! This is a common problem in many companies and organizations. Hopefully some of the following tips will be helpful to you.
Most email providers have an option to mark an email as important, if you want to highlight an email as important. If you haven’t tried this, I highly recommend doing so.
Depending on the amount of emails you send out, the size of the company/organization, and your time constraints, following up an email with a phone call is usually a very effective method to get your emails read.
Unfortunately, emails can be a lot like advertisements, where unless you have a powerful headline, or in this case subject line, your email may not get looked at/read.
Here are some proven subject headlines you can use to get a higher email open rate.
Note: Some of these subject headlines are pretty aggressive, so use your best judgment as to which one is appropriate for the situation.
1. Urgent message enclosed
2. Open ASAP (Time sensitive)
3. Warning! Read immediately!
4. – Need to know information enclosed –
5. This could be the most important email in your inbox
6. THIS IS A MUST-READ EMAIL
7. OMG! You gotta see this…..
8. +++++IMPORTANT+++++
9. Read me!!!!!
10. Important: Your results are enclosed
One final tip: Using a persons name improves the odds that your email will get opened. We are almost programmed, for lack of a better word, to see things addressed specifically to us as more important.
